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什么是搜索引擎优化? - https://www.syoseo.com/post/816.html 什么是搜索引擎优化(SEO)? 搜索引擎优化 (SEO) 是指提高您网站的自然流量和在搜索引擎上排名的过程。 这包括创建高质量内容以及监控您网站的技术健康状况、从其他网站获取指向您网站的链接、维护您网站的本地搜索存在等等。 搜索引擎是如何工作的? 像Google这样的搜索引擎使用相对复杂的过程或算法来组织和排名内容。算法会考虑广泛的排名因素来决定页面的排名。 简而言之,搜索引擎接收数字内容并将这些信息组织到结果页面中。最终目标是让搜索者对他们在搜索引擎结果页面 (SERP) 中找到的结果感到满意。 所以搜索引擎是为用户服务的,要想获得更好的排名,必须要能解决用户的问题,或者提供更优的答案。 [搜索引擎是如何工作的?] Google是如何工作的? Google 在以下阶段工作 以查找和排名内容: 抓取:谷歌使用“机器人”来抓取网络并寻找新的或更新的页面。为了让 Google 找到一个页面,该页面必须有指向它的链接。一般来说,一个页面的链接越多,谷歌就越容易找到该页面。 索引:接下来,Google 会分析机器人发现的 URL,并尝试了解该页面的内容。Google 会查看内容、图像和其他媒体文件等内容。然后,它将这些信息存储在其 Google 索引(或其数据库)中。 服务:一旦 Google 评估了 URL,它会确定哪些页面与用户的搜索查询最相关,并相应地在 SERP 中展示它们。 网站优化建议:虽然谷歌的排名算法极其复杂,还随时变化,但是根据 Google 本身的建议优化您的网站时,您应该牢记以下几个方面: 搜索意图:您的内容是否回答了用户的问题或向他们展示了他们想看到的内容?语言、新鲜度和同义词等因素在这里有所不同。 一旦您选择了有关特定主题的主要和次要关键字,请开始考虑用户意图创建内容。这意味着确定搜索特定短语的人正在寻找什么。如果有人搜索“Honda Pilot 颜色”,请务必包含用户可能希望看到的颜色以及支持图像。 相关性:一旦 Google 的算法认为您的内容符合提出的任何查询的搜索意图,它将扫描其 Google 索引以查看您的内容在相关性方面的位置。页面搜索引擎优化在这里至关重要。如果您为搜索者提供最清晰和最相关的内容,您可能会在 SERP 中排名更高。 质量:是的,具有良好搜索意图和相关性的内容似乎已经是高质量的。但是,许多人将此评估称为 EAT——专业知识、权威性和可信赖性。 应该从哪里开始入手优化自己的页面和内容呢? 1、网页标题(title)和元描述(meta description) 一个准确的网页标题(也称为标题标签)清楚地描述了页面内容向用户提供的重要信息——这是他们是否点击您的结果的原因。 元标题和元描述本质上是销售副本,可以吸引用户并帮助 Google 更好地了解每个页面的内容和目的。请务必在您的元描述中包含主要关键字,因为它对用户和搜索引擎都有帮助。 [什么是网页标题和元描述] 2、标题 用户登陆您的页面时看到的标题对 Google 来说是一个关键信号。与元标题一样,它需要明确并包含用户搜索的术语。同样,这对谷歌来说是一个重要的信号。 3、写作风格 保持你的写作简单、直接、专注。保持句子简短,将内容分成逻辑块,并保持主题。这有助于读者正确地解决他们的问题。组织您的内容,使其提供的价值易于识别、理解和参与。 4、丰富的内容 尽可能包含丰富的内容,例如音频、视频和说明性图像。但请记住,Google 无法理解图像或视频的内容。 因此,当您确实包含这些更丰富的格式时,请附上适当的元标记 5、出站链接 出站链接(或指向外部站点的链接)指向的来源可以确认您的内容的准确性并验证您的可信度和作者的可信度。 6、内容为王-内容类型 不同类型的内容适用于漏斗的不同阶段和不同的用户。一个好的内容策略将包含各种格式的组合,包括: · 列表:它们很容易浏览,也很容易参与。 · 操作指南:这些非常适合为搜索查询提供分步方法。针对用户提出特定问题的长尾关键字。 · 长篇指南:这些可能涉及大量工作,但此类内容可以帮助您的受众深入了解特定或更广泛的主题。 · 表格:您网页上的数据或信息表格很容易让 Google 理解。当他们需要处理有关某个主题的数据时,它们也对您的目标客户有帮助。 · 图形:这些可以是图像、照片或插图。谷歌越来越多地将这些包含在 SERP 中,尤其是在移动设备上。此外,图像——如果使用得当并加标签——可以推动来自谷歌图像搜索的访问,这在某些行业和类型的查询(即时尚或旅游)中特别受欢迎。 · 视频:Google 在搜索结果中包含越来越多的视频。指导视频尤其如此。 · 电子书:电子书是可下载的书籍,通常为 PDF 格式,品牌通常免费赠送。它们非常适合篇幅较长的深度内容,并且可用于获取有关您的受众的更多信息。 最后提供创建更好的 SEO 内容的 3 个小技巧 1、从深入的竞争对手研究开始总是一个好主意 您的直接竞争对手在他们的博客中说了什么?他们的目标是什么关键字?您需要找到更详细和深入地讨论这些主题的机会,并且您还需要确定可以在竞争中脱颖而出的内容差距。 2、长度并不是万能的 注意到针对特定关键字的博客更短了吗?如果您认为更长的内容会更好地为您的读者服务,请使用尽可能多的词来表达您的观点。研究表明——许多读者花在阅读在线文章上的时间越来越少,重要的围绕核心词的内容。 3、写作时请牢记可访问性 您可以使用SEO 工具来帮助您输出内容,但请确定内容的基调和可读性。 »» [ Link Details for 什么是搜索引擎优化? ] |
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